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Growing up in London in the late 1970’s gave me an awareness of fashion. I stayed on at the magazine and then moved to Vogue and to Tatler.ĭo you think it was your education and they way your family brought you up that led to you to take up fashion? There are some hilarious pictures of me in a gold lamé suit and too much make-up in the Embassy Club (which by the way was one of the most fun nightclubs in London in the late Seventies). I styled some fashion pictures and they made me model the clothes. I entered a competition to work at Harpers & Queen Magazine for a month. You were part of that world since the age of 17. I think they are wrong – I think its important to recognise the mood of fashion as it will inform you about the mood of the people. In the world of architecture which is supposedly serious, many people consider fashion irrelevant. Fashion is often considered not serious and superficial. We all know historically that fashions have reacted to the politics of their time. I think fashion people react very instinctively to what is in the air. You said fashion is all about the Zeitgeist… That’s why she has a first and basic rule: to get into people’s heads. On the contrary, Sophie Hicks’ work does not represent a moment or a style, but rather the great ability to adjust to and enhance the identity traits of her customers. Today she has three kids who are a great source of inspiration and help her to have a fresh point of view on the world, enabling her to be always up to date without necessarily being fashionable. With a great energy and resoluteness, the same one that turned her from fashion editor into an architect just as she was turning thirty, allowing her to build a family at the same time.

And then there’s her subtle sense of humor.Outside and inside her studio, between a business meeting and private engagements, Sophie is a very busy woman and always on the move. This is only the first clue to her personality, which tends to keep everything under control and to make everything work. The first thing one notices is her androgynous and unhesitating look – with a boy haircut and without a hint of make-up – and the moderate use of color in her clothing, which simplicity is not left to chance.

#MUSE MAGAZINE SERIES#

This situation also opened up a series of job opportunities in the field of fashion retail, which she manages with eclectic sensibility. With a past in the field of fashion publishing, where she started to work at the age of 17, today her career as an architect is often intertwined with the business sector in which she took her first steps, enjoying a certain critical distance given by the fact that she is suspended between the two worlds. Sophie Hicks certainly isn’t a celebrity, but her name does not go unnoticed in the fashion world, which constantly keeps an eye on her. But of course it is important for reasons which are too difficult to explain. You have to pretend that it’s absolutely zero effort – otherwise you’re letting on that it’s important, which it shouldn’t be. THE SAME QUOTATION by Sophie Hicks is appearing everywhere on magazines and blogs: “I pretend I don’t design myself and how I look.

Muse magazine